How to research a company before an interview

Before you interview for a job, it is essential to have a good understanding of the company that you are applying to. By finding out as much information about the company as possible – you will come across as a proactive, enthusiastic and clued-up candidate in the interview!

Although researching employers may sound like a daunting task, thanks to the internet, it’s actually really easy. To make it even easier, we’ve outlined 5 steps to follow in order to ensure that you have that perfect interview and know all there is to know about your future employer.

Step 1: Visit the Company Website

Always start your research by visiting the company website. Here you’ll be able to find out about the organisation’s history, values, and work culture – most of this will be under the “about us” section of the website. If the website has a news section, make sure to check this out too – having an up-to-date knowledge of recent press and media coverage of the company will make you look knowledgeable and aware.

Step 2: Scan Social Media

After you’re done researching the company’s website, head over to all of their social media accounts. Usually you’ll be able to access these from the company website. This is a good way of seeing how the company wants to be seen by the public, and will also provide a good overview of any recent changes or news for the organisation (such as new products or services).

Step 3: Get an Insiders Perspective

Try searching for the company that you’re interviewing for on Glassdoor. Glassdoor is a website where employees and former employees can anonymously review companies. This is a great way of finding out all the good things, along with the bad, about the company (but bear in mind – people leave bad reviews a lot more than good ones).

Glassdoor also has a section on interview experiences – this is a great way to get a feel for what your interview may be like, whilst identifying and preparing for any common questions that are likely to come up.

Step 4: Understand the Industry

Along with researching the company, it’s a really good idea to find out a bit about the industry that the organisation operates in. For example: if you’re applying to a car company, find out if there has been any recent news or events in the automobile industry – and don’t forget to check out news on the company’s biggest competitors.

Step 5: Put it all together

So you’ve done all the research on the company, discovered what the interviews may be like on glass door and found out who the biggest competitors are in the industry. Now all that’s left to do is relay this information during the interview!

When you’re preparing for common interview questions, always to include little snippets of information you’ve learnt during you’re research – by doing including  this your answers will be more convincing and impressive, meaning that the job will be yours in no time!

Bonus step: Let us help you

Finally, in order to ensure that you’re as prepared for your interview as possible – you can sign up to speak to one of our employment advisers for free.